A visit to the dentist in the 21st century bears no resemblance to the traditional and tired stereotype of white-coated practitioners who inflict pain on frightened patients in sterile-looking rooms filled with dangerous-looking equipment.

The modern dental practice is customer-focused. That means it offers a welcoming, relaxing environment that puts its customers – not patients – at ease. It means the dental team looks professional and is trained to the highest standards. It means that practitioners – dentists, hygienists, therapists, nurses etc – listen to the needs and desires of their customers and offer a range of solutions to meet them. It means that educational programs and fun visits are arranged for children so that they grow up with positive perceptions of oral hygiene and can maintain exceptional and attractive smiles.

The contemporary dental practice – your dental practice – is where you go to seek advice and receive treatment to maintain the oral health and attractive smiles of you and your family.